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Market researchers are losing 8–12 hours every week to searching for information and recreating work that already exists. That’s time not spent uncovering insights, shaping strategy, or earning a seat…

If you believe the headlines, AI is either saving the world or ending it. In practice, it's doing something far more useful — helping teams work smarter. Here's how we're…

Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.

Bounce & Build® is an agile qualitative research method that encourages real-time co-creation and invites stakeholders to see behind the curtain as consumers make decisions and settle internal debates in…

Traditional qualitative research is constrained by linear workflows that limit how effectively knowledge is carried forward from one study to the next. In *Why Better Qualitative Research Runs in CIRCLEs,…

In this webinar, Finch Brands’ Chief Insights Officer John Ferreira and Chief Experience Officer Lauren Collier explore how innovation leaders can thrive in a world where customer needs are changing…

In today’s rapidly shifting business landscape, corporate insights teams face mounting pressure to not only keep pace with change but to anticipate and lead it. In this webinar, hosted by…

We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is…

Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that…

In this final blog post of our five part Naming Series, see how we wrap it all up, tie it all together, and put a bow on it!…

In Part 4 of our Naming blog series, Bill shares his creative process for developing successful brand names with 6 tips to get you started!…

Dive into Part three in our Naming blog series, Name Types and their Strengths and Weaknesses.