Finch Brands is a real-world brand consultancy.

We blend insight, intuition, and creativity to shape strategy and drive people
to action.

Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end brand development and management powerhouse that seamlessly delivers breakthrough brand strategy and irrepressibly creative design.

To accomplish this, we've brought together leaders from brand-first organizations like Campbell Soup Company, Kimberly-Clark, M&M Mars, Target, Unilever, and Urban Outfitters. These experiences make us a better, more instinctive partner – and we put this hard-earned experience to work for clients across categories and all along the growth track.

Finch Brands’ Manifesto

The best agency folks were once clients

It makes us a better, more instinctive partner. We strive to be the partner who 'gets it.'

The value of data is in how we apply it

Our quest is not for data itself, but for genuine insight with which to advance brands and businesses.

Client performance is THE point, not just a talking point

The others say it – we mean (and prove) it.

The best brands are built from the inside out

Employee engagement is essential to ultimate brand strength - we work with this in mind.

An idea is only great if it can be executed

We blend strategic and creative inspiration with practical business considerations.

We are business people first

Across functions and passions, we embrace a core professional personality - curiosity and fearlessness.

Beliefs In Action

Meet Our Team


The Story of Our Name

In developing our name, the company now known as Finch Brands® took our own medicine. We have always used the theory of evolution as a metaphor for what we do - brands that adapt to the ever-changing environment not only survive, they thrive.

As Darwin's research was conducted on the beaks of finches in the Galapagos Islands, the name Finch Brands was born. We draw our name and inspiration from the forces that shape the natural world to help our clients succeed in the real world.

A little birdie
wants to tell you...