Finch Brands was founded in 1998 by executives instrumental in the ascent of IKEA and David’s Bridal. Their original vision was to create the firm they never could find when they were in our clients’ shoes – an end-to-end research, strategy, and design powerhouse.
Practical – yet provocative – we are champions of purposeful change both inside client businesses and in how they go to market. With insight at the center and impact always in mind, we serve clients across categories and all along the growth track.
We believe the future of business belongs to thrivalists...those who see the world differently, connect with customers on a human level, and find ways to adapt in the face of uncertainty or adversity.
They stretch further for provocative answers, weed out BS, and put customers at the center of everything they do.
Outcomes in the real world speak louder than any dusty old binder on a shelf.
We want to know everything there is to know about a customer so we can do things that haven't been done before.
We are champions of purposeful change who help clients evolve their brand and business with confidence and courage.
Surprise, surprise, our name, Finch Brands® is based on the spirit of evolution. Much of Charles Darwin's research during his world journey from 1831-1836 was conducted on the beaks of finches in the Galápagos Islands.
Darwin wondered about the change in shape of bird beaks from island to island. Finches became emblems of evolution. Our name reminds us that the forces that shape the natural world can be adapted to help our clients thrive in the real world.
