Data to Drive Decisions
We deliver trustworthy data and extract powerful insights with compelling storytelling to light the way forward.
Quantitative research yields statistically valid insights across larger data sets, enabling key decisions with confidence.
The impact of quant depends on the integrity of sampling and collection and the analytical rigor/creativity to wring every bit of value from the data.
At Finch Brands, our expertise spans traditional and progressive survey design and deployment. Everything we do – from sampling to data cleaning – is geared towards generating data we can trust.
In addition, we have perfected proprietary analytics approaches to ensure the data is clear and actionable.
While we offer the full spectrum of quantitative market research, several notable and frequently used approaches include:
Using clustering and other advanced techniques to define and profile target audience segments.
Attitude & Usage
Broad-based foundational learning about brands, categories, and target audiences.
Ongoing brand health research at regular intervals to understand target audience and perceptual shifts.
Methods to test and enhance new product and service concepts using key measures, heat mapping, eye tracking, and more advanced techniques.
A data-driven way to define total addressable market and brand values.
Other Advanced Techniques
Within and beyond the above, Finch Brands deploys analytics techniques such as TURF, MaxDiff, and other sophisticated stats approaches.
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Finch Brands listens well. We collect data and generate actionable insights to progress brands and businesses. We blend methodological creativity with a team-first approach to ensure that we wring every bit of actionable value from the data we collect.
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