Make Your Brand a Performance Driver
We define and document the core ideas on which high-performing brands are based.
Brand strategy consulting is at the heart of our brand consulting practice.
It involves defining what brands should mean, how they can position to win in a dynamic marketplace, how complicated brand portfolios should be structured, and how internal/external stakeholders should be engaged and activated.
So, whether we’re operating in a transitional moment (like M&A), defining how a strong brand can approach the next level of growth, or helping a struggling brand regain its mojo, we commit to being champions of purposeful and positive change.
Within our brand strategy consulting practice, there are three areas of focus:
Crafting a brand messaging platform, smoothing out master brand and product-level brand architecture, and helping brands define innovation territories to stretch into.
Working with leaders on fundamental topics such as Purpose/Mission/Values, M&A brand integration, and the overall employee/customer experience.
Building profiles/personas of core target audiences, defining go-to-market and launch strategies, and preparing brands for activation.
Whatever The Engagement, Clients Count On Finch Brands
Whether we conduct or inherit, Finch Brands believes in the power of data to illuminate.
The ‘real world,’ isn’t just a collection of bio points, but a shared DNA of curiosity, creativity, and practicality.
Our senior team drives the work and we take this journey together.
From Discovery through delivery, we build strong stakeholder relationships so our client contacts shine.
Access Our M&A Branding Playbook
Click here for a step-by-step review of M&A branding best practices.Download
We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.
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Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.Get In Touch