Innovate With Purpose
We provide data and leadership to help clients build an innovation roadmap.
Innovation is not just about intermittent sparks of ideas – in our hands, client innovation processes are systematic, needs-led, and repeatable.
Finch Brands believes in needs-led innovation – a philosophy that elevates what the customer needs, not just what R&D can make. From this point of departure, we approach brand stretch and de novo innovation work.
We frequently lead multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership. Innovation is not just about sparks, but systems.
Our innovation consulting process includes:
To clarify brand positioning and determine fit – in ‘stretch’ cases when an existing brand is involved.
To define conscious and (unconscious) pains, gains, and jobs-to-be-done through the customer’s eyes.
Application of Proprietary Frameworks, plus client input to ideate and cluster potential innovation territories.
A round of concept testing to co-create and prioritize innovation territories.
A right-to-win scorecard that defines addressable market, competitive dynamics, and other go-to-market factors.
An innovation roadmap deliverable that documents a 1-3 year innovation plan (with 5-10 year vision).
We capture, build, and test innovation concepts and deliver an orderly pipeline of priorities.
Finch Brands frequently leads multi-disciplinary client teams, leveraging their subject matter expertise while providing structure and leadership.
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We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.
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