Gain deeper knowledge through our adaptive insights™ communities. See the world through your customer's eyes.

Champions Of Purposeful Change

We’re a ‘real-world’ brand consultancy – we help companies at key moments clarify, strengthen, and activate the full potential of their brands and businesses. 

Increase Your Return On Insights

We build private insights communities so you can see the world through the customer’s eyes – leveraging the strongest team of researchers and smartest tech in the marketplace. 

Make The Brand A Driver Of M&A Value

We help leaders navigate the complexity and opportunity of M&A branding – from strategy through identity through migration, we chart a winning course and get you there.

Bringing A New Service To Life

AmeriGas, the leader in propane, identified an opportunity to offer propane tank delivery to make tank exchange easier and more timely. 

A Partner of Consequence

We built the firm we wished we’d had when we were in our clients’ shoes – 
an end-to-end brand development and management powerhouse.


We collect data and generate actionable insights to progress brands and businesses.

Learn More

We define and document the core ideas on which high-performing brands are based.

Learn More

We bring ideas to life creatively – from identity all the way downstream.

Learn More

Our Clients’ Success is Our Only Scorecard

Capital Brands has been working with Finch for over four years, and with Finch’s insights work we have been able to successfully bring to market over 10 new products incorporating learnings from concept testing through to observational studies and in-home use testing. It’s truly a full-service, beginning-to-end process working with Finch. In 2022 we made the decision to invest in an insights community and the value that our community brings is unmatched – we’ve been able to reduce our annual insights spend while doing more research and receiving more focused consumer insight than ever before!

Overall, we consider Finch an extended part of our product development team here at Capital Brands, and we look forward to many more years of valued partnership with the Finch team.

Lauren Salter, Category Directory, Capital Brands

We engaged Finch Brands at a key time to work on a very important initiative as we introduced FXI more fully to the broader market.

FXI’s merger with Innocor was complex and fast-moving – and Finch Brands delivered. We were impressed with their research, strategy, and design work and, perhaps just as importantly, they displayed a deft touch when it came to managing key stakeholders, overcoming obstacles, and adapting to the inevitable twists and turns of the M&A process.

Bob Olsen, Former Chief Marketing Officer, FXI

As we built the Workhorse Brewing Company brand from scratch, we needed a partner to match our energy and deliver design to capture our vision and help us stand out in a crowded category. We were very happy with the outcome, and it helped us launch our taproom and wholesale business.

Finch Brands brought it when it mattered most. While we were excited to see that the packaging was award-winning in the design community, the most important impact was to our business.  

Dan Hershberg, Co-Founder, Workhorse Brewing Company

We wanted to create a new lifestyle brand in our portfolio of services. Working with us on our new Wash Dry Fold offering, Finch led our team from research through design, leading to a suite of executions that put our company in a whole new place. Our work with Finch established a look, feel, message and voice that will take our 100-year-old company to a new frontier with our clients and millions of consumers. Finch engaged and educated our project team throughout the entire journey. The buy-in and advocacy that was created made our internal roll-out and deployment seamless and fun! Having worked with agencies of all sizes, we found that Finch combines the intimacy and personal touch of a small firm with credible end-to-end resources that can meet the needs of large-scale projects.

Rick Martella, EVP, Marketing, Communications & Public Affairs, CSC

We’d like to get to know you

Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.

Get In Touch

Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses.

Sign Up For The Finch 5 Newsletter

Five thoughts, topics, and tips to inspire you.