Escape the agency bubble.

We're a real-world brand consultancy that delivers deep insight, breakthrough strategy, and transformative design.

Our Difference

From data. To insights. To action. And beyond.

We translate data into genuine insight that strengthens organizations and brands.

What We Do

We’ve been behind the wheel of leading brands.

Our team has a long history of building, running, and growing successful brands. Client performance is what drives us.

Who We Are

Select Clients

Everlast

Elevating the spirit of boxing to motivate athletes of all kinds.

Focus Groups, Segmentation, Vision / Mission / Values, Brand Architecture, Brand Positioning, Target Personas, Innovation / Brand Stretch, Logo Design, Tagline / Copywriting, Packaging, Creative Campaign, Environmental Design

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PetCoach

Crafting a new concept in total pet care.

In-Depth Interviews, Concept Testing, Secondary Research, Brand Positioning, Brand Architecture, Target Personas, Logo Design, Tagline, Copywriting, Website and App Design, Environmental Design

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Scünci

Building a hair accessories brand around feminine confidence.

Quantitative Surveys, Focus Groups, Brand Positioning, Brand Architecture, Logo, Tagline, Packaging Design and POP, Product Innovation, Creative Campaign, Video, Print

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Come fly with us.

Finch Brands is about big ideas at big junctures for brands seeking to accelerate profitable growth. We've been in our clients' shoes - being accountable for brand performance - and we know what it takes.

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ThinkGeek

Turning ‘geek’ from a pejorative noun into an energetic verb.

Focus Groups, Segmentation, Concept Testing, Brand Positioning, Brand Architecture, Innovation / Brand Stretch, Target Personas, Vision / Mission / Values, Logo Design, Tagline / Copywriting, Packaging, Environmental Design

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CubeSmart

Looking ‘inside’ to find the beating heart of a functional category.

Brand Strategy, Tagline Development, Brand Guidelines, Campaign Development, Brand Book, Video Direction, Signage Design, Packaging Design

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What’s New

The Power of People - Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast.

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From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole.

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A little birdie
wants to tell you...