We help brands win when it matters most.

Finch Brands is a real-world brand consultancy. We help companies at key moments clarify, strengthen, and activate the full potential of their brands and businesses.

Our Difference

We work from the insight out.

Insights fuel everything we do. We collect data - and turn that data into genuine insight to inspire purposeful, durable change and accelerate profitable growth.

What We Do

We built the partner we wished we'd had.

Our client-side experience and real-world mindset makes Finch Brands a better, more instinctive partner. We're easy to work with - and proud of our high 'get it' factor.

Who We Are

Select Clients

Everlast

Elevating the spirit of boxing to motivate athletes of all kinds through consumer insights, brand re-positioning, and a comprehensive brand refresh.

Focus Groups, Consumer Segmentation, Vision / Mission / Values, Brand Architecture, Brand Positioning, Target Personas, Marketing Strategy, Innovation / Brand Stretch, Logo Design, Tagline / Copywriting, Packaging, Creative Campaign, Environmental Design, Internal Branding

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PetCoach

Crafting a new brand concept in total pet care to revolutionize the customer experience.

In-Depth Interviews, Concept Testing, Secondary Research, Brand Positioning, Brand Architecture, Target Personas, Marketing Strategy, Logo Design, Tagline, Copywriting, Website and App Design, Environmental Design, Internal Branding

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Scünci

Building a leading hair accessories brand around feminine confidence.

Quantitative Surveys, Focus Groups, Brand Positioning, Brand Architecture, Marketing Strategy, Logo, Tagline, Packaging Design and POP, Product Innovation, Creative Campaign, Video, Print, Internal Branding

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Let's hit the ground thinking.

If you're seeking to make your brand(s) a more powerful driver of performance, let's talk.

Any questions? Get in touch

ThinkGeek

Turning ‘geek’ from a pejorative noun into an energetic verb to unlock extraordinary growth.

Focus Groups, Segmentation, Concept Testing, Brand Positioning, Brand Refresh, Brand Architecture, Innovation / Brand Stretch, Target Personas, Vision / Mission / Values, Logo Design, Tagline / Copywriting, Marketing Strategy, Packaging, Environmental Design, Internal Branding

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CubeSmart

Looking ‘inside’ to find the beating heart of a functional category to inspire employees and engage customers.

Brand Strategy, Brand Positioning, Branding Execution, Marketing Strategy, Tagline Development, Brand Guidelines, Marketing Strategy, Campaign Development, Brand Book, Video Direction, Signage Design, Packaging Design, Internal Branding

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Brand Consultancy News and Views

FinchSight Insight Communities

FinchSight is a next generation online insights community solution that combines expert market research support with cutting-edge technology to accelerate ROI.

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Our Philadelphia Roots - The Alternative to Traditional Philadelphia Branding Agencies

While our client base is national in scope, Finch Brands continues to proudly serve the branding and marketing needs of local Philadelphia organizations as the brand consultancy alternative to traditional Philadelphia branding agencies.

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A little birdie
wants to tell you...