Winning Brands Are Built ‘Inside Out’

We document and disseminate core brand ideas inside client organizations – often, where it matters most.

Finch Brands believes that an engaged and educated workforce is a necessary precondition of brand strength in the marketplace.

As such, our brand consulting practice extends to internal applications – which are fundamental to cultural and economic success. We support clients in moments of transition and opportunity – so that all teammates ‘live the brand,’ resulting in unity of purpose and deliberate culture-building.

We develop content and tools for employees to truly ‘live the brand.’

To engage and inspire teammates, a brand’s core principles must be clear, well-socialized and inspiring. From culture to talent attraction, we help clients make progress.

Our range of internal brand consulting services includes:

Purpose, Mission, & Values

A tried-and-true process to rally around and document the core ideas on which high-performing brands are based.
Employer Value Proposition (EVP)

A research-based framework to define and enhance talent attraction efforts.
Internal Campaigns

We craft and design internal communications campaigns from key annual themes to the entire range of assets needed.
Brand Education

In rebranding or M&A integration moments, we develop key internal artifacts such as brand books, ‘swag,’ environmental/signage, and training curricula.

Activate the full potential of the brand as a cultural anchor.

Given the importance to internal teams of brands that educate and inspire, Finch Brands provides a full range of insights, strategy, and design capabilities.

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Strategy

We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.