Internal Brand Consulting

Winning Brands Are Built ‘Inside Out’

We document and disseminate core brand ideas inside client organizations – often, where it matters most.

Finch Brands® believes that an engaged and educated workforce is a necessary precondition of brand strength in the marketplace.

As such, our brand consulting practice extends to internal applications – which are fundamental to cultural and economic success. We support clients in moments of transition and opportunity – so that all teammates ‘live the brand,’ resulting in unity of purpose and deliberate culture-building.

We develop content and tools for employees to truly ‘live the brand.’

To engage and inspire teammates, a brand’s core principles must be clear, well-socialized and inspiring. From culture to talent attraction, we help clients make progress.

Our range of internal brand consulting services includes:

Purpose, Mission, & Values

A tried-and-true process to rally around and document the core ideas on which high-performing brands are based.

Employer Value Proposition (EVP)

A research-based framework to define and enhance talent attraction efforts.

Internal Campaigns

We craft and design internal communications campaigns from key annual themes to the entire range of assets needed.

Brand Education

In rebranding or M&A integration moments, we develop key internal artifacts such as brand books, ‘swag,’ environmental/signage, and training curricula.

Activate the full potential of the brand as a cultural anchor.

Given the importance to internal teams of brands that educate and inspire, Finch Brands provides a full range of insights, strategy, and design capabilities.

Access Our M&A Branding Playbook

Click here for a step-by-step review of M&A branding best practices.

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Strategy

We define and document the core ideas on which high-performing brands are based. This includes a range of strategic planning elements – what brands mean, how complicated portfolios should be structured, and how internal/external stakeholders should be engaged and activated.

Leveraging Consumer Voice To Reposition An eCommerce Brand

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Building A National Restoration Brand Through M&A

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Building A Healthcare Network With Patient-First Branding

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Mastering A Complex M&A Branding Process

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Leveraging Consumer Voice To Reposition An eCommerce Brand

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Building A National Restoration Brand Through M&A

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Building A Healthcare Network With Patient-First Branding

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Mastering A Complex M&A Branding Process

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Explore Our Blog & Podcast

Gain perspective on key topics shaping brands and businesses

November 24, 2023
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Bill Gullan

M&A Integration: Align Employees Around Purpose, Mission, & Values

Developing a “stronger together” narrative based on brand purpose, mission, and values can impact employees’ buy-in following a merger or acquisition.
July 16, 2024
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Bill Gullan

Purpose, Mission, Values- Building Inside Out

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.
May 26, 2022
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Bill Gullan

Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience

When the Voice of the Company® (VOC) intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.