Building Brands That Engage & Grow
We bring brands to life through exceptional design – from identity all the way downstream.
At Finch Brands, strategy and execution are inextricably linked.
Because strategy without execution is useless. And execution without strategy is aimless.
We’re proud that Finch Brands doesn’t have a ‘look’ – because the brands we work on are yours, not ours.
In terms of brand identity, our work often includes:
Our iterative process is fueled by brand strategy and irrepressible creativity, yet it also incorporates preliminary legal screening to manage downside risk and promote efficiency/consensus.
In designing logo systems, we start broadly by delivering a ‘taste test’ of different ways in (from ‘mild to wild’) and use brand strategy and client feedback to iterate to completion.
We translate the brand strategy into the core aesthetic principles that express brand personality and drive tactical design applications, achieving perfect alignment visually.
Because winning brands are powerful AND consistent, we develop guidelines to manage and support the efforts of all who play a role in brand expression.
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