Brand Identity & Design Consultants
Building Brands That Engage & Grow
Our brand strategy design consultancy brings brands to life through exceptional design – from identity all the way downstream.
At Finch Brands®, strategy and execution are inextricably linked.
Because strategy without execution is useless. And execution without strategy is aimless.
Our brand identity and design team crafts each brand’s aesthetic to reflect the nuances of its company, category, and customer.
We’re proud that Finch Brands doesn’t have a ‘look’ – because the brands we work on are yours, not ours.
In terms of brand identity consulting, our work often includes:
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Name Development
Our iterative process is fueled by brand strategy and irrepressible creativity, yet it also incorporates preliminary legal screening to manage downside risk and promote efficiency/consensus.
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Logo Development
In designing logo systems, we start broadly by delivering a ‘taste test’ of different ways in (from ‘mild to wild’) and use brand strategy and client feedback to iterate to completion.
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Creative Concept
We translate the brand strategy into the core aesthetic principles that express brand personality and drive tactical design applications, achieving perfect alignment visually.
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Brand Standards
Because winning brands are powerful AND consistent, we develop guidelines to manage and support the efforts of all who play a role in brand expression.
We bring ideas to life creatively – from identity all the way downstream, online and off – to help brands engage those who matter most.
Explore Our Blog & Podcast
Gain perspective on key topics shaping brands and businesses
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February 7, 2017
|Bill Gullan
10 M&A Brand Identity Strategies Following a Merger or Acquisition
The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.
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April 28, 2023
|Bill Gullan
The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.
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April 13, 2022
|Bill Gullan
What Is Brand Voice? And Why Does It Matter?
What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.
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We’d like to get to know you
Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello.
Get In Touch