BRAND DEVELOPMENT

Insight and inspiration to create – or
re-create – brands that break through

BRAND MANAGEMENT

Strategic and creative excellence to help existing brands activate their full potential

MARKET RESEARCH

Category and customer insights are the foundation of skillful brand development and management

BRAND DEVELOPMENT

  • vision and mission
  • brand strategy
  • brand architecture
  • identity (naming, logo, tagline)
  • brand standards/design systems
  • packaging design and POP
  • internal brand rollout/training
  • launch planning/execution

BRAND MANAGEMENT

  • strategic counsel/growth planning
  • brand tracking/brand health
  • product/service innovation funnel
  • pricing
  • brand extension/elasticity
  • advertising campaign development/launch
  • marketing planning/demand generation
  • social media strategy/program management
  • web design and digital strategy

MARKET RESEARCH

  • quantitative surveys
  • focus groups
  • in-depth interviews (IDI)
  • ethnography
  • digital bulletin boards
  • customer insights communities
  • in-home research
  • store visits and mystery shopping
  • custom methodologies

BRAND DEVELOPMENT

Insight and inspiration to create – or
re-create – brands that break through


  • vision and mission
  • brand strategy
  • brand architecture
  • identity (naming, logo, tagline)
  • brand standards/design systems
  • packaging design and POP
  • internal brand rollout/training
  • launch planning/execution

BRAND MANAGEMENT

Strategic and creative excellence to help existing brands activate their full potential


  • strategic counsel/growth planning
  • brand tracking/brand health
  • product/service innovation funnel
  • pricing
  • brand extension/elasticity
  • advertising campaign development/launch
  • marketing planning/demand generation
  • social media strategy/program management
  • web design and digital strategy

MARKET RESEARCH

Category and customer insights are the foundation of skillful brand development and management


  • quantitative surveys
  • focus groups
  • in-depth interviews (IDI)
  • ethnography
  • digital bulletin boards
  • customer insights communities
  • in-home research
  • store visits and mystery shopping
  • custom methodologies
Finch Brands, 325 Chestnut St Suite 1313, Philadelphia, PA, 19106, Phone: 215.413.2686
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