The Finch Perspective
Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.
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May 7, 2026
|John Ferreira
How AI Can Make Qualitative Research More Human
Can AI make qualitative research more human? As brands navigate the future of qualitative research, the perceived tradeoff between in-person ethnography and AI-driven insights is quickly breaking down. It’s no…
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March 19, 2026
|John Ferreira
Webinar Replay – Escaping the Research Grind
Market researchers are losing 8–12 hours every week to searching for information and recreating work that already exists. That’s time not spent uncovering insights, shaping strategy, or earning a seat…
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September 30, 2025
|John Ferreira
Webinar – Igniting an Always on Innovation Process: How Innovation Must Evolve in the Age of AI
In this webinar, Finch Brands’ Chief Insights Officer John Ferreira and Chief Experience Officer Lauren Collier explore how innovation leaders can thrive in a world where customer needs are changing…
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September 26, 2025
|John Ferreira
Webinar – Future-Proofing Your Corporate Insights Team
In today’s rapidly shifting business landscape, corporate insights teams face mounting pressure to not only keep pace with change but to anticipate and lead it. In this webinar, hosted by…
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