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The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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June 26, 2024
|John Ferreira
Ten of Ten Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…
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June 18, 2024
|John Ferreira
Ninth (of Ten) Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…
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May 29, 2024
|Bill Gullan
M&A Minute: Launching A New Website Post-M&A
Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…
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May 20, 2024
|John Ferreira
Eighth (of Ten) Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…
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May 15, 2024
|Bill Gullan
M&A Minute: 4 Brand Identity Examples
Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…
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May 1, 2024
|John Ferreira
Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers
Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…
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April 26, 2024
|Bill Gullan
M&A Minute: Align on Purpose, Mission, and Values
During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.
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April 17, 2024
|John Ferreira
Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.
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April 4, 2024
|Bill Gullan
Communicating M&A with Customer Centricity in Mind
Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.
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January 24, 2024
|Bill Gullan
Endorser Brand Strategy and Naming: M&A Minute
A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.
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January 15, 2024
|Bill Gullan
Unveiling the New Finch Brands Website
Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.
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December 12, 2023
|Bill Gullan
How to Effectively Roll Out Your New Brand: M&A Minute
When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.
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