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Dive into Part three in our Naming blog series, Name Types and their Strengths and Weaknesses.

In this 5-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.

Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.

Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.

Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.

Insights communities are one of the most powerful market research tools available today as they allow you to directly connect with your consumers.

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…

Boost employee engagement during mergers with our guide and learn how to manage change, foster teamwork, and ensure a seamless transition.

Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…