The Finch Perspective

Bounce & Build®: A Blueprint for Co-Creating in the Real World

Bounce & Build® is an agile qualitative research method that encourages real-time co-creation and invites stakeholders to see behind the curtain as consumers make decisions and settle internal debates in…

Why Better Qualitative Research Runs in CIRCLEs

Traditional qualitative research is constrained by linear workflows that limit how effectively knowledge is carried forward from one study to the next. In *Why Better Qualitative Research Runs in CIRCLEs,…

Naming – Stick the Landing

In this final blog post of our five part Naming Series, see how we wrap it all up, tie it all together, and put a bow on it!…

Brand Name Development – How to Do It

In Part 4 of our Naming blog series, Bill shares his creative process for developing successful brand names with 6 tips to get you started!…

Name Types and their Strengths and Weaknesses

Dive into Part three in our Naming blog series, Name Types and their Strengths and Weaknesses.

Naming Risks and How to Avoid Them

In this 5-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.

When to Consider A Brand Name Change

Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.

How to Hire the Best Brand Consultant

Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.

What Makes a Great Key Insight?

Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

Purpose, Mission, Values- Building Inside Out

The best brands are built from the inside out and that starts with a strong foundation of a company's Purpose, Mission, and Values.

Breaking the Cycle To Drive Breakthrough Insights

Insights communities are one of the most powerful market research tools available today as they allow you to directly connect with your consumers.

Ten of Ten Signs It’s Time to Switch Insights Community Providers

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…