The Finch Perspective

What Is Brand Voice? And Why Does It Matter?

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

Webinar: Escaping the Research Grind

Market researchers are losing 8–12 hours every week to searching for information and recreating work that already exists. That’s time not spent uncovering insights, shaping strategy, or earning a seat…

AI at Work: How We’re Actually Using It (Not How the Headlines Say We Are)

If you believe the headlines, AI is either saving the world or ending it. In practice, it's doing something far more useful — helping teams work smarter. Here's how we're…

What Does a Brand Consultant Do? And How Do I Know When I Need One?

Can your company benefit from hiring a brand consultant? Learn more about what a brand consultant does and how they can help your business grow.

Bounce & Build®: A Blueprint for Co-Creating in the Real World

Bounce & Build® is an agile qualitative research method that encourages real-time co-creation and invites stakeholders to see behind the curtain as consumers make decisions and settle internal debates in…

Why Better Qualitative Research Runs in CIRCLEs

Traditional qualitative research is constrained by linear workflows that limit how effectively knowledge is carried forward from one study to the next. In *Why Better Qualitative Research Runs in CIRCLEs,…

Webinar: Igniting an Always on Innovation Process: How Innovation Must Evolve in the Age of AI

In this webinar, Finch Brands’ Chief Insights Officer John Ferreira and Chief Experience Officer Lauren Collier explore how innovation leaders can thrive in a world where customer needs are changing…

Webinar: Future-Proofing Your Corporate Insights Team

In today’s rapidly shifting business landscape, corporate insights teams face mounting pressure to not only keep pace with change but to anticipate and lead it. In this webinar, hosted by…

Leading with Insights with Leslie Willis of DIRECTV

We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is…

Channeling the Consumer Voice with Jordan Cusner

Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that…

Naming – Stick the Landing

In this final blog post of our five part Naming Series, see how we wrap it all up, tie it all together, and put a bow on it!…

Brand Name Development – How to Do It

In Part 4 of our Naming blog series, Bill shares his creative process for developing successful brand names with 6 tips to get you started!…