Stay in the Loop!

Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that…

In this final blog post of our five part Naming Series, see how we wrap it all up, tie it all together, and put a bow on it!…

In Part 4 of our Naming blog series, Bill shares his creative process for developing successful brand names with 6 tips to get you started!…

Dive into Part three in our Naming blog series, Name Types and their Strengths and Weaknesses.

Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on…

In this roundtable chat we discuss transformational insights and the continued importance of considering the human experience in research, and more, in this year in review.

In this 5-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.

Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.

Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.

Nina Kentsis joins us and takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market…

Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…

Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with…