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Bleacher Creatures

Putting passion into plush.


Bleacher Creatures launched its line of plush versions of popular athletes with strong league support and limited distribution. Several years in, the growing company sought to accelerate profitable growth by refining its look, message, assortment, and distribution strategy to amplify its uniqueness to the world. Enter Finch Brands.


Our work began with a brand assessment, yielding the core insight that Bleacher Creatures’ key point of difference lies in the “playability” of these plush toys – they don’t sit on a shelf or wall like other fan products do. From this came the new tagline, “Put Your Passion In Play,” created to acknowledge the passion that many customers have for their favorite athletes and characters, as well as the fun, playful nature of the dolls. We brought this ethic to refined logo and contemporary company look and feel.

From there, Finch Brands built and executed Bleacher Creatures’ social media strategy (content and advertising), starting with the three months leading up to the relaunch of their eCommerce website, and continuing on thereafter. With an emphasis on fun imagery and engaging content, the Bleacher Creatures social media program brings together passion for sports and pop culture, engagement with the products, and sales-driven promotional messaging.


The results have been tremendous for Bleacher Creatures – the company is on track to double revenues in the first year of our partnership. The size of the social media community, across platforms, has grown to over 40,000 fans (from practically nothing) and has become a frequent recipient of shout-outs from athletes and a fun gathering place for fans. As the work continues, the Bleacher Creatures brand and business is positioned for continued significant growth.

Finch Brands, 123 South Broad Street, Suite 2150, Philadelphia, PA, 19109, Phone: 215.413.2686