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Big Brothers Big Sisters of Southeastern PA

Making it Big for BBBS

CHALLENGE

Big Brother Big Sisters of Southeastern PA engaged Finch Brands to help increase awareness, donations and mentorship enrollment using their 100-Year Anniversary as a motivator. In a sea of sameness around non-profit demand generation, they needed to find a campaign that would get them noticed, motivate action and position them as the “it” charity to support.

SOLUTION

The first step was to create a unique sub-brand around the centennial that we could use as a platform to tell our story. The mark and tagline “Make it Big” was created to re-energize the brand while still harnessing the awareness of the ‘corporate’ logo. Make it Big reinforced the name while creating a bridge for us to express core messages. The concept meant to activate brand recognition while bringing to life the power of mentorship and illustrating the ability for small support to create meaningful change for individuals, communities, and generations. It states that everyone has the power to help someone Make it Big through their donation, involvement and support.

RESULTS

This concept served as the basis for a powerful online and offline advertising campaign, and also became an internal rallying cry and centennial motto for the organization. It has been credited for aligning all marketing efforts and fundraising campaigns while helping the organization enroll in-kind support for a multitude of strategic partners. As the centennial year unfolds, BBBS SEPA has an energetic, meaningful platform to propel its efforts.

Finch Brands, 325 Chestnut St Suite 1313, Philadelphia, PA, 19106, Phone: 215.413.2686
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