The oldest continuously operating insurance company in the United States, and founded by Ben Franklin, The Philadelphia Contributionship has weathered many storms (and fires and other forms of property damage). The P&C insurance industry has also experienced many changes -- in recent years, insurance companies have gone direct to consumers. As such, the independent agent channel has waned in influence. The Philadelphia Contributionship sought to refresh its brand image and prepare the company for what’s ahead to complement its existing channels.
increase in new policy sales in 2017
growth in policy sales in 2018
web traffic and leads through the website
This research validated the opportunity to progress the brand. Data in hand, we sought to position the company’s history as not just a curiosity, but a source of strength. With deep roots and community connection as the brand foundation, we refreshed the strategic and creative brand platform and expressed it across marketing touch points including identity, sales materials, and the web. Importantly, this included communications with both the still-critical independent agent channel as well as the consumer policyholder. The Philadelphia Contributionship has made its brand a more powerful driver of business performance and is well positioned for future growth.
