With our core idea in place, we built out the narrative brand positioning – casting Experity in the role of healthcare revolutionary.
Under the auspices of private equity powerhouse Warburg Pincus, two leading MedTech companies – DocuTAP and Practice Velocity – have merged. Both are leaders in providing EMR (and beyond) to urgent care providers and other consumer-facing health concepts.
We were engaged as a workstream within the integration process. In this case, the companies were direct competitors – which led to an even greater than usual focus on cultural integration and overall cohesion. Lastly, the merger takes place against a backdrop of significant shifts towards on-demand care – the emergent vision is not just 1+1=3, but a company uniquely suited to power positive healthcare experiences.