Everlast had been the preeminent brand in the world of boxing for over 100 years. Yet things had become much more challenging as the sport of boxing declined. Faced with changing consumer tastes, distribution and licensing challenges, and pressure from major accounts like Dick’s Sporting Goods, Everlast sought to develop a global brand strategy to unify and grow the business.
Increase in net revenue in first year after brand relaunch
months, company was acquired for more than triple the market cap
global brand strategy
helping them evolve into a relevant athletic lifestyle brand based on the spirit – not just the physicality – of boxing that spoke to people at all levels of athletic pursuits and achievements. Finch Brands served the company in multiple capacities, from the Board level to developing the brand strategy to building materials for licensees to serving as creative agency of record.