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A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.

Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.

When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.

Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8.

During M&A moments, product brand architecture can be overwhelming – but it's also a unique opportunity to clean up. Learn more in M&A Minute episode 7.

TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights. …

How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.

Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.

It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.

Is your insights community partner limited in their market research expertise? Find out the fifth sign that it's time to switch providers.

Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.

Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.