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Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers

April 17, 2024

Welcome to Insights for Impact by Finch Brands. My name is John Ferreira and I’m Chief Insights Officer at Finch Brands. Today, we’re going to talk about sign number six that it may be time to change your insights community provider.

Insights Community Size Limits

Sign number six is all about community size limits. Gone are the days when insights communities were limited to 50 to 500 people, which was the case for quite a long time. At Finch Brands, our communities are typically in the thousands. We’ve built communities as large as 80,000 customers for some of our clients.

When I was at Campbell Soup, I was a client of one of the leading providers of insights communities. At the time, my partner would field surveys and bring back sample sizes of 50 to 70 people.

Then, they’d report back to me as if those findings were significant and I should make significant, important decisions based on these small differences between Concept A and Concept B. It showed to me at the time that number one, they really didn’t understand market research. And number two, their technology was quite limited.

Next Generation Insights Communities

Today, with a community in the thousands, you should be yielding sample sizes of 300+ per study and, in some cases, significantly more than that. This allows for a serious debt-tested quantity to help you make decisions with confidence through your insights community.

Make Insights-Driven Decisions with Confidence

That’s not what you’re getting today. There is a better alternative, and Finch Brands would love to talk about how we can help. So, contact us today and send me a message on LinkedIn, I’d love to connect. Thanks!

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