John Ferreira

Traditional qualitative research is constrained by linear workflows that limit how effectively knowledge is carried forward from one study to the next. In *Why Better Qualitative Research Runs in CIRCLEs,…

In this webinar, Finch Brands’ Chief Insights Officer John Ferreira and Chief Experience Officer Lauren Collier explore how innovation leaders can thrive in a world where customer needs are changing…

In today’s rapidly shifting business landscape, corporate insights teams face mounting pressure to not only keep pace with change but to anticipate and lead it. In this webinar, hosted by…

Want to identify and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making.

Insights communities are one of the most powerful market research tools available today as they allow you to directly connect with your consumers.

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…

Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…

Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights. …