John Ferreira

Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.

Data is only as powerful as the insights derived from it. Insights are only actionable if they are used to inform decisions. Read more.

TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights. …

Is your insights community partner limited in their market research expertise? Find out the fifth sign that it's time to switch providers.

Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.

Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.

Does your current consumer insights community partner take the lead or simply take orders? Find out the second sign that it's time to switch providers.

Does your current insights community partner truly understand your business? Discover the first sign that it's time to switch providers.

After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.