John Ferreira

Insights with Impact: Takeaways from MRMW Atlanta and Quirk’s NYC

After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.

How Committed Is Your Insights Community Partner?

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

Socializing Insights and Data Visualization

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

3 Key Characteristics of a Cutting-Edge Insight Community Platform

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.

10 Signs it’s Time to Upgrade Your Insights Community [Blog & Podcast]

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

What Is An Insights Community? [Complete Guide]

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

Four Projective Techniques to Gain Deeper Insights Through Communities

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…

One Big Idea: The Keys to Successful Insights Communities

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

One Big Idea: Research Communities and the Customer-Centricity Imperative

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

Better, Simpler Consumer Research

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.