John Ferreira

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.