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Four Projective Techniques to Gain Deeper Insights Through Communities
Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions.
In this case, John Ferreira, Chief Insights Officer at Finch Brands and Monica Corbett, Sr. Director, Consumer Insights & Strategy at Hain Celestial, will teach you how to use practical projective research techniques to explore the emotional side of consumer decisions and brand perceptions. Check out the webinar today!
About The Author: John Ferreira
John Ferreira is Finch Brands’ Chief Insights Officer. Prior to joining us, he spent a decade at Campbell Soup Company in a mix of consumer insights and brand management roles. John is an expert across the entire research stack, with passion for communities, new technologies/methodologies, and how to bring insights to life.
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January 23, 2026
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John Ferreira
Why Better Qualitative Research Runs in CIRCLEs
Traditional qualitative research is constrained by linear workflows that limit how effectively knowledge is carried forward from one study to the next. In *Why Better Qualitative Research Runs in CIRCLEs,…
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