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In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening…

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part…

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.

Prepare for a successful brand merger or acquisition with our expert guide covering planning, due diligence, negotiation, and tips for smooth integration of your brand. Implement a brand rollout strategy…

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.