The Finch Perspective

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…

The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

In this episode, Finch Brands’ own Kate Virzi, discusses her career – brand-side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and…