The Finch Perspective

Brand Architecture vs. Brand Migration: M&A Minute

Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.

How Quickly Should You Integrate Your Brands? M&A Minute

When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.

How Committed Is Your Insights Community Partner?

Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…

The Name Game: Seven Truths About M&A Brand Naming

Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.

7 Truths of M&A Branding and How to Make Them Work for You

M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…

10 M&A Brand Identity Strategies Following a Merger or Acquisition

The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.

Socializing Insights and Data Visualization

Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.

Innovation May Be Possible. But is it Purposeful?

In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.

Key Ingredients to Making M&A Brand Decisions

When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.

Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)

Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.

3 Key Characteristics of a Cutting-Edge Insight Community Platform

Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.