Stay in the Loop!
The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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July 17, 2023
|Bill Gullan
How Quickly Should You Integrate Your Brands? M&A Minute
When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.
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June 12, 2023
|John Ferreira
How Committed Is Your Insights Community Partner?
Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…
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April 28, 2023
|Bill Gullan
The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.
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March 28, 2023
|Bill Gullan
7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…
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February 7, 2023
|Bill Gullan
10 M&A Brand Identity Strategies Following a Merger or Acquisition
The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.
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January 25, 2023
|John Ferreira
Socializing Insights and Data Visualization
Learn how to make your data sets more digestible by creating visual stories to accompany the data in this episode of Real-World Branding with Victoria Ng.
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November 30, 2022
|Bill Gullan
Innovation May Be Possible. But is it Purposeful?
In today’s changing world, the imperative is to innovate or die. Companies that excel at innovation leverage a purposeful, repeatable process. Read more.
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November 21, 2022
|Bill Gullan
Key Ingredients to Making M&A Brand Decisions
When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.
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November 10, 2022
|Bill Gullan
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022.
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November 7, 2022
|Bill Gullan
Rebranding Strategies for M&A (A Summary of the M&A Branding Playbook Podcast)
Learn about Finch’s rebranding strategies for M&As by reading our summary of the M&A Branding Playbook. Listen to the full podcast to learn more.
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October 7, 2022
|John Ferreira
3 Key Characteristics of a Cutting-Edge Insight Community Platform
Insight communities are the present and future of market research. Read this article to learn about three key characteristics of a cutting-edge insight community platform.
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September 15, 2022
|John Ferreira
10 Signs it’s Time to Upgrade Your Insights Community [Blog & Podcast]
If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.
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