The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

Filter By:

July 28, 2021
|
Bill Gullan

Building an Authentic Brand – Therabreath – Phil Rubin, President

Tune in to hear about how the Therabreath brand got started, where it is today, and what it takes to build a brand that is disruptive yet authentic.
June 22, 2021
|
Bill Gullan

Preparing for Day 1: Winning the Rollout

Prepare for a successful brand merger or acquisition with our expert guide covering planning, due diligence, negotiation, and tips for smooth integration of your brand. Implement a brand rollout strategy…
May 27, 2021
|
Bill Gullan

5 Common Mistakes in M&A Branding

When it comes to M&A branding, the right path forward is unique to each situation. In order to activate the full potential of the deal from a branding...
April 30, 2021
|
Bill Gullan

‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, and...
April 8, 2021
|
Bill Gullan

Marketing a Cause – Darren Sudman, CEO – Unless Agency

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional...
April 7, 2021
|
Bill Gullan

Start with Listening: Insights and M&A

The M&A branding process can feel fast and chaotic, and given everything else a leadership team is managing, overwhelming.
March 25, 2021
|
Bill Gullan

Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and...
March 4, 2021
|
Bill Gullan

The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations.
February 16, 2021
|
Bill Gullan

A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer...
February 2, 2021
|
Bill Gullan

Taking The Points – Seth Young, Chief Innovation Officer – PointsBet

Today, we meet Seth Young, Chief Innovation Officer at PointsBet on The Real-World Branding Podcast.
January 21, 2021
|
Bill Gullan

Made in Good Spirit – Michael Ross and Karen Getz – Maine Crisp Co.

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made…
January 5, 2021
|
Bill Gullan

Building a National Brand – Andrew Zavodney, CEO – KUSTOM

Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to…