Bill Gullan

We host Agata Clevenger of Destination Maternity. We take a look at how branding helps companies succeed in fixed categories with short consumption cycles.

Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers.

In this episode, we examine the role of licensing and consumer products in brand growth with Donna Goldsmith, SVP at Tough Mudder.

Eric Sugalski speaks about the recent rebranding process of his company, Smithwise, and examine the nuances of rebranding in practice.

Carter Weiss and Frank Lin of Silas Capital explain how they leverage strong brands and storytelling to grow the businesses in which they invest.

Deborah Fine, who's managed brand-first organizations including PINK and Avon, looks at how omnichannel marketing is changing.

We sit down with Josh Rosen, VP of Brand Strategy at Finch Brands, to review Mary Meeker’s annual Internet Trends Report. | Mary Meeker…

Philly Face Off - National Donut Day…

Ray Carballada shares the ways that content is shaping how brands communicate and shares insight into what the future of content may look like.

Bill examines the two critical components of what it takes to be a true lifestyle brand and looks at classic examples of lifestyle brands across categories.

Sarah Van Aken shares her experience across industries to explain how companies move beyond the product to become a lifestyle brand.

In this week’s episode, Bill discusses the benefit of having a sales background in one’s career as preparation for our industry and beyond.