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One Big Idea: Wearing the Brand

In this week’s episode, we use Starbucks’ recent change in uniform policy to consider the role of visual consistency in brand personality. If you like our podcast, please subscribe and leave us a rating!

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About The Author: Bill Gullan

Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.

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