Bill Gullan

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?…

We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league.

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

We take a nonpartisan look at branding presidential candidates and the role and effectiveness of campaign slogans across the years.

Revealing a new brand identity, MetLife has also decided to part ways with Snoopy. What does ending this iconic relationship mean for the brand?…

Chris Cera, Founder and CEO of Arcweb Technologies, shares his insights on the role of the brand in custom software solutions and branded tech.

In this week's episode, Bill examines the factors that are critical to deciding whether or not a tagline is appropriate for a brand.

Mitchell Reichgut, CEO of Jun Group, explains how advancements in mobile and digital media are transforming the way brands communicate with consumers.

We host Elisa Padilla, an accomplished sports marketer, who walks us through the intricacies of the Brooklyn Nets' rebranding process as the team moved.

In this week’s episode, we use Starbucks’ recent change in uniform policy to consider the role of visual consistency in brand personality.