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June 17, 2026
|Bill Gullan
When Brand Becomes a Value Lever: Five Critical Moments in M&A
Make the right brand decisions at key pivotal moments, as brand plays a critical role in whether deals create or erode value. From diligence through exit—to protect trust, accelerate growth,…
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June 9, 2026
|John Ferreira
Switching Insights Community Providers Is Easier Than You Think
Most insights leaders stick with underperforming community providers longer than they should—not because the partnership is working, but because switching feels risky. The reality? With the right partner, migration is…
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June 1, 2026
|Bill Gullan
Branding Post-M&A – The Key Question of Naming in Brand Architecture
In M&A, the naming decision is more than cosmetic—it signals strategy. Whether maintaining separate brands, combining them, elevating one, or starting fresh, each approach communicates what the new entity stands…
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