The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

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September 2, 2015
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Bill Gullan

100% Orange: Anthony Bucci – Co-Founder and CEO of RevZilla

Anthony shares with us his fascinating and inspiring journey from motorcycle enthusiast to immensely successful business leader and brand builder.
August 26, 2015
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Bill Gullan

One Big Idea: Respect the Consumer

In this episode, Bill examines how respect builds brand authenticity, shapes brand strategy, and delivers results in the real world.
August 19, 2015
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Bill Gullan

Creating the Brand: Jordan Goldenberg- Creative Director of Finch Brands

Jordan Goldenberg shares his unique insight in supporting brand strategy and delivering real-world results through creative execution.
August 13, 2015
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Bill Gullan

Define Your Vision: One Big Idea

In this episode, Bill details how to define your vision and the core components of a strong vision statement for long-term brand building.
August 5, 2015
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Bill Gullan

One Big Idea: Culture Drives Commerce

Commerce is downstream from culture — and emerging cultural values presage what gets bought and how. In this episode, Bill provides several examples…
July 30, 2015
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Bill Gullan

Joanna Cline, CMO of Fathead: Growth For Real

Joanna Cline, CMO of Fathead, shares an insider perspective on the company’s growth, future, and her own journey to the C-suite.
July 22, 2015
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Bill Gullan

One Big Idea: Get to the ‘Why’

It is easy to focus on the ‘how’ of one’s business — features, function, specs. The truly great brands somehow get to the ‘why.’…
July 15, 2015
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Bill Gullan

Cheer for the Brand- Lithe Method founder Lauren Boggi

Lauren Boggi, Founder and CEO of Lithe Method, shares her fascinating personal story — from unfortunate injury through building the Lithe business and brand.
July 8, 2015
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Bill Gullan

One Big Idea: Brands are Built from the Inside Out

In this edition, Bill uses case studies to show how the strongest brands are built and delivered with a focus on the internal team.
June 30, 2015
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Bill Gullan

Wil Reynolds, Seer Interactive Founder- Searching for Growth

Wil Reynolds, Seer Interactive Founder- Searching for Growth…
June 24, 2015
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Bill Gullan

Branding Strategy Meaning: One Big Idea

In this edition, host Bill Gullan seeks to set the record straight and tell the meaning of branding strategy. Learn more here!…
June 9, 2015
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Bill Gullan

Laura Johnson, fashion executive and consultant: Business is Always in Fashion

In this episode of Real-World Branding, Bill sits down with Laura Johnson, who shares her thoughts on today's fashion industry.