The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

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May 27, 2015
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Bill Gullan

At Home With The Brand

In this episode of Real-World Branding, Bill sits down with Bozzuto CMO Jamie Gorski. Jamie’s is a compelling story, full of practical insight.
May 13, 2015
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Bill Gullan

Political Commentator, Matt Lewis: Brand 2016

In this episode of Real-World Branding, Matt Lewis and Bill Gullan discuss the branding of 2016 political candidates and iconic campaign brands of the past.
May 7, 2015
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Bill Gullan

Nutrisystem EVP & CMO, Keira Krausz: Reinvigorating a Business

In this episode of Real-World Branding, Keira walks us through the twists and turns of her career and the story behind the recent success of Nutrisystem.
April 14, 2015
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John Ferreira

Better, Simpler Consumer Research

Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.
April 9, 2015
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Bill Gullan

Saxbys Founder and CEO, Nick Bayer, and The School of Hard Knocks

Saxbys Coffee, and its Founder & CEO Nick Bayer, are very much on the move. In this podcast, Nick explains what makes Saxbys unique.
April 8, 2015
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Bill Gullan

Philadelphia 76ers CEO, Scott O’Neil, and The Rule of Three

We sit down with Scott O'Neil, CEO of the Philadelphia 76ers, to discuss the brand, elevating a city with a sports team, and “The Rule of Three”.
January 29, 2015
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Bill Gullan

Real-World Branding 101: Brand Architecture

From Finch Brands' experience, Brand Architecture is one of the most overlooked tools for driving growth in a CEO’s toolkit.
January 14, 2015
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Bill Gullan

Secondhand Brands and the Paradox of Authenticity

Senior Brand Strategist, Annette Saggiomo, discusses the concept of brand authenticity and why it’s become such an effective marketing tool.
December 15, 2014
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Bill Gullan

Introducing FinchBrands.com

Our president, creative director, and senior art director discuss the development of an enhanced market position and a website redesign for Finch Brands.
December 11, 2014
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Bill Gullan

The Core Values of Core Values

Daniel Erlbaum, CEO, discusses creating a set of core values that work for your company.
November 4, 2014
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Bill Gullan

Intern Insights: Life at Finch Brands

Ever wondered what our internships are like at Finch Brands? Our current interns discuss branding, new perspectives, and the politics of office candy.
September 4, 2014
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Bill Gullan

How Deep is Your Brand?

Finch Brands' clients have been thinking about Vision and Mission—the last few years have been fast-paced as to reveal the need to reassess brand strategy.