The Finch Perspective
Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.
-
August 14, 2014
|Bill Gullan
Head Case – Rebranding Mental Health
In the wake of Robin Williams's death, Finch Brands president, Bill Gullan wrote about rebranding mental health to contribute to broader understanding.
-
April 30, 2014
|Bill Gullan
A Matter of Trust
As with any stimulating project that leads to a positive conclusion, we’re proud to have authored the rebranding of Liberty Property Trust.
-
February 18, 2014
|Bill Gullan
The Philadelphia Brand – A Progress Report
Back in August, I used this space to excoriate the Philadelphia tourism and hospitality industry for their lack of focus on building a brand.
-
December 12, 2013
|Bill Gullan
KenCrest and Branding from the Inside Out
KenCrest has earned its status as one of the leading human services agencies, helping people with intellectual and developmental disabilities and autism.
-
October 30, 2013
|Bill Gullan
The Sixers—How We Built ‘Together We Build’
On draft night, the Philadelphia 76ers front office made its strategy clear. Being good enough to compete each year is not going to lead to a championship.
-
August 15, 2013
|Bill Gullan
Yo, Philly – Build a Brand Already
As the 5th largest city in the country and a very active contributor to the national life, Philadelphia branding does not pack a punch to match its weight.
Sign Up Here
We would love to keep you updated on thoughts, topics, and tips to inspire you.