Stay in the Loop!
The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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May 29, 2024
|Bill Gullan
M&A Minute: Launching A New Website Post-M&A
Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…
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May 20, 2024
|John Ferreira
Eighth (of Ten) Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…
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May 15, 2024
|Bill Gullan
M&A Minute: 4 Brand Identity Examples
Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…
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May 8, 2024
|Bill Gullan
Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty
On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and…
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May 1, 2024
|John Ferreira
Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers
Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…
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April 26, 2024
|Bill Gullan
M&A Minute: Align on Purpose, Mission, and Values
During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.
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April 17, 2024
|John Ferreira
Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.
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April 10, 2024
|Bill Gullan
Channeling the Voice of the Customer with Brittany Kennedy of Sysco
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO.
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April 4, 2024
|Bill Gullan
Communicating M&A with Customer Centricity in Mind
Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.
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March 12, 2024
|Bill Gullan
Innovation Through Insights with Matt Thell of General Mills
Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.
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March 8, 2024
|Bill Gullan
Champions of Purposeful Change™ Podcast
Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…
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January 24, 2024
|Bill Gullan
Endorser Brand Strategy and Naming: M&A Minute
A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.
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