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The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.

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August 7, 2024
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Bill Gullan

Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google

Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights…

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July 10, 2024
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Bill Gullan

Taking a Global Approach with Sonny Sethi of Zip Co

Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets –…

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June 26, 2024
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John Ferreira

Ten of Ten Signs It’s Time to Switch Insights Community Providers

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…

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June 18, 2024
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John Ferreira

Ninth (of Ten) Signs It’s Time to Switch Insights Community Providers

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…

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June 12, 2024
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Bill Gullan

Insights for Impact with David Iudica of Citi

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the…

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May 29, 2024
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Bill Gullan

M&A Minute: Launching A New Website Post-M&A

Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…

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May 20, 2024
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John Ferreira

Eighth (of Ten) Signs It’s Time to Switch Insights Community Providers

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…

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May 15, 2024
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Bill Gullan

M&A Minute: 4 Brand Identity Examples

Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…

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May 8, 2024
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Bill Gullan

Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and…

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May 1, 2024
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John Ferreira

Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers

Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…

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April 26, 2024
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Bill Gullan

M&A Minute: Align on Purpose, Mission, and Values

During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.

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April 17, 2024
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John Ferreira

Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers

Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.

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