The Finch Perspective
Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.
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July 26, 2022
|Bill Gullan
Are You Building Your Next Breakthrough?
Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.
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May 26, 2022
|Bill Gullan
Real-World Brand Building – The Listen, Plan, Engage Framework for Exceptional Customer Experience
When the Voice of the Company® (VOC) intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.
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April 29, 2022
|John Ferreira
What Is An Insights Community? [Complete Guide]
An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.
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August 4, 2021
|John Ferreira
Four Projective Techniques to Gain Deeper Insights Through Communities
Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…
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April 6, 2020
|Bill Gullan
Can’t Hear Your Customers? You Probably Need to be More Customer-Centric
Are you really listening to your customers? Or are you just tracking the easy stuff like NPS and going on with business as usual?…
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August 23, 2019
|Bill Gullan
How Company Purpose Drives Performance
How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values…
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January 31, 2017
|Bill Gullan
The Role of Brand in M&A Success
To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.
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January 12, 2017
|Bill Gullan
Together We Build Becomes Together We Built
Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.
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June 3, 2016
|Bill Gullan
Philly Face Off – National Donut Day
Philly Face Off - National Donut Day…
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January 29, 2016
|Bill Gullan
Its Better in the Crest
A case study of the rebranding of the borough of Wildwood Crest.
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September 29, 2015
|Bill Gullan
Building Momentum
We are proud to announce the promotion of John Ferreira to the position of SVP/GM.
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April 14, 2015
|John Ferreira
Better, Simpler Consumer Research
Finch Brands finds the middle market may invest in consumer research in high leverage situations, but companies do not possess a consistent flow of insight.
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