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When choosing a brand architecture strategy following M&A one must consider the category, history, brand equities, and the deal thesis and objective.

If you’ve ever been frustrated by your insights community partner or platform, you’re not alone. Learn 10 signs it may be time to make a switch.

Finch Sprint is a customizable brand accelerator that uses empathy, energy, and ingenuity to help organizations of all sizes go from blank slate to breakthrough in five weeks.

When the Voice of the Company® (VOC) intersects with the external voice of the customer, the conditions exist for an optimal employee AND customer experience.

An insights community is your own private research group, which uses advanced technology to channel your target audience for informed and rapid decisions.

What is brand voice, and why does it matter for your brand? How can you build an effective brand voice? Learn from the experts at Finch Brands.

Insight communities can be used for more than agile, functional research! In this case, Hain Celestial and Finch Brands will teach you how to use practical projective research techniques to…

Are you really listening to your customers? Or are you just tracking the easy stuff like NPS and going on with business as usual?…

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values…

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

Philly Face Off - National Donut Day…