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The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here.
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September 21, 2023
|John Ferreira
Fourth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.
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September 19, 2023
|John Ferreira
Third (of Ten) Signs It’s Time to Switch Insights Community Providers
Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.
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September 14, 2023
|John Ferreira
Second (of Ten) Signs It’s Time to Switch Insights Community Providers
Does your current consumer insights community partner take the lead or simply take orders? Find out the second sign that it's time to switch providers.
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September 12, 2023
|John Ferreira
One (of Ten) Signs It’s Time to Switch Insights Community Providers
Does your current insights community partner truly understand your business? Discover the first sign that it's time to switch providers.
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August 9, 2023
|John Ferreira
Insights with Impact: Takeaways from MRMW Atlanta and Quirk’s NYC
After attending MRMW in Atlanta and Quirks in New York, our Chief Insights Officer reflects on his experience and shares some of the insights gained.
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August 3, 2023
|Bill Gullan
Benefits of Pop-Up Insights Communities: M&A Minute
Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.
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July 27, 2023
|Bill Gullan
Brand Architecture vs. Brand Migration: M&A Minute
Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.
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July 17, 2023
|Bill Gullan
How Quickly Should You Integrate Your Brands? M&A Minute
When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.
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June 12, 2023
|John Ferreira
How Committed Is Your Insights Community Partner?
Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?…
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April 28, 2023
|Bill Gullan
The Name Game: Seven Truths About M&A Brand Naming
Brand naming can be daunting during a merger or acquisition. Our blog shares seven truths that will help you navigate the M&A brand naming process.
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March 28, 2023
|Bill Gullan
7 Truths of M&A Branding and How to Make Them Work for You
M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies…
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February 7, 2023
|Bill Gullan
10 M&A Brand Identity Strategies Following a Merger or Acquisition
The top 10 brand architecture strategies to improve your business and increase brand acquisition following M&A. Improve your strategy by reading more.
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