John Ferreira
John Ferreira is Finch Brands’ Chief Insights Officer. Prior to joining us, he spent a decade at Campbell Soup Company in a mix of consumer insights and brand management roles. John is an expert across the entire research stack, with passion for communities, new technologies/methodologies, and how to bring insights to life.
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September 30, 2025
|John Ferreira
Webinar – Igniting an Always on Innovation Process: How Innovation Must Evolve in the Age of AI
In this webinar, Finch Brands’ Chief Insights Officer John Ferreira and Chief Experience Officer Lauren Collier explore how innovation leaders can thrive in a world where customer needs are changing…
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September 26, 2025
|John Ferreira
Webinar – Future-Proofing Your Corporate Insights Team
In today’s rapidly shifting business landscape, corporate insights teams face mounting pressure to not only keep pace with change but to anticipate and lead it. In this webinar, hosted by…
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June 26, 2024
|John Ferreira
Ten of Ten Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…
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June 18, 2024
|John Ferreira
Ninth (of Ten) Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…
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May 20, 2024
|John Ferreira
Eighth (of Ten) Signs It’s Time to Switch Insights Community Providers
Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…
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May 1, 2024
|John Ferreira
Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers
Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…
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April 17, 2024
|John Ferreira
Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.
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November 16, 2023
|John Ferreira
TMRE 2023 Recap: Insights Communities Unlocking Deeper Knowledge
TMRE 2023 reinforced the power of insights communities and the role that qualitative research plays in helping businesses achieve meaningful insights. …
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September 26, 2023
|John Ferreira
Fifth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your insights community partner limited in their market research expertise? Find out the fifth sign that it's time to switch providers.
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September 21, 2023
|John Ferreira
Fourth (of Ten) Signs It’s Time to Switch Insights Community Providers
Is your consumer insights community partner unresponsive and causing bottlenecks? Find out the fourth sign that it's time to switch providers.
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September 19, 2023
|John Ferreira
Third (of Ten) Signs It’s Time to Switch Insights Community Providers
Is there constant turnover on the team that's helping you to run your insights community? Find out the third sign that it's time to switch providers.
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September 14, 2023
|John Ferreira
Second (of Ten) Signs It’s Time to Switch Insights Community Providers
Does your current consumer insights community partner take the lead or simply take orders? Find out the second sign that it's time to switch providers.
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