Stay in the Loop!

In this 6-part blog series on brand naming we explore the importance of considering process risks and executional risks when changing or creating a brand name.

Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.

Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign #10 that it may be time…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. And today we're going to talk about sign number nine that it may…

Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…

Welcome to Insights for Impact by Finch Brands. I'm John Ferreira, Chief Insights Officer at Finch Brands. Today, we're going to talk about sign number eight that it may be…

Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…

Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?…

During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.

Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research.

Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.