The Finch Perspective

B2B Branding – Jason Rabbino, CEO of Saberhawk Growth Advisors

B2B branding is a unique and interesting challenge for organizations across the globe. Jason Rabbino shares his insight on how to build strong B2B brands.

Sweetening the Brand – Kim Holdsworth, VP Marketing at Heartland Food Products Group

Kim Holdsworth manages global marketing for Splenda. In this episode, she provides a unique perspective on what makes big brands successful.

Interacting with Brands – James Giglio, CEO of MVP Interactive

In this episode, James Giglio provides his insight into the way technology changes brand interactions and how it enables deeper connection with consumers.

One Big Idea: How Good is Your Logo?

In this episode, we review what makes a logo successful and detail the finer points of great logo design with Finch Brands' Creative Director, Jess Koffman.

Culture Counts – Rob Levin, COO of Printfly

Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture in sustaining and supercharging the next stage of a business.

One Big Idea – Amazon HQ2

Cities across the nation have submitted bids to host Amazon's second headquarters, we look at the role that this has on the Amazon brand and it's future home.

Baking up Brands with Baked by Melissa

Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa discuss the role of brand and culture in building strong brands that grow.

One Big Idea: Kneel or Stand – What’s Happening to the NFL’s Brand?

In this podcast, we take another look at the things impacting the NFL's brand and that of others in the cross hairs as the cultural divide continues to widen.

One Big Idea: The Keys to Successful Insights Communities

We host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful research community.

One Big Idea: Research Communities and the Customer-Centricity Imperative

Research communities are the future as a vehicle that uses the voice of the customer to inform sales, marketing, operations, product development, and beyond.

A New Take on Sweet – Pete Angevine, Co-Founder of Little Baby’s Ice Cream

Pete Angevine, shares his journey and values-driven approach to building an entire business structure, building a brand, and connecting with the consumer.

A Natural Connection – Jess Edelstein, Co-Founder of PiperWai

On this episode, Jess Edelstein shares her perspective on building brands around the 'natural' movement and how to look at category disruption.