Stay in the Loop!

On this episode, Jess Edelstein shares her perspective on building brands around the 'natural' movement and how to look at category disruption.

Tom Wingert, Marketing Manager of City Fitness shares how he and his team are taking a unique approach to standing out in a growing and crowded market.

In this episode, we interview Amy Kothari, CEO of My Alarm Center. Hear how she fought through difficult decisions around brand architecture & identity.

More than half of M&A situations fail to create value for organizations. We look at the often overlooked role that brand plays in a M&A situation.

To activate the full potential of M&A, investors, executives, and integration teams must prioritize and deliberately consider the right brand architecture.

Reeling from struggling earnings and loss of market share, GNC announced a “One New GNC” rebranding, will it be enough to pull the brand out of its slump?…

We take a look at the state of the NFL's brand and how cultural trends are shaping the future of the league.

Finch Brands was engaged to develop the Sixers' Together We Build campaign, and after last night's performance, we believe this is the end of the beginning.

We take a nonpartisan look at branding presidential candidates and the role and effectiveness of campaign slogans across the years.

Revealing a new brand identity, MetLife has also decided to part ways with Snoopy. What does ending this iconic relationship mean for the brand?…

Chris Cera, Founder and CEO of Arcweb Technologies, shares his insights on the role of the brand in custom software solutions and branded tech.

In this week's episode, Bill examines the factors that are critical to deciding whether or not a tagline is appropriate for a brand.