The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

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October 25, 2018
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Bill Gullan

The ABCs of Leaving a Legacy

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy…
October 17, 2018
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Bill Gullan

From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our…
October 11, 2018
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Bill Gullan

Brands Made Right

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his…
August 24, 2018
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Bill Gullan

Shopping for Success- Industry Secrets and Shopper Marketing with Jon Kramer

Jon Kramer, Managing Director at JMK solutions, joins us this week to share his early objectives and eventual career arc that has led him to be an expert in the…
April 12, 2018
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Bill Gullan

The Human Brand – Chris Malone

Chris Malone is the co-author of The Human Brand. He explains that how we interact with humans mirrors how we interact with brands, products, and companies.
March 21, 2018
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Bill Gullan

Membership Has Its Perks – Todd Rothenberger, Diamond Credit Union

Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling…
February 13, 2018
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Bill Gullan

Getting Kleer Direction – Dave Monahan, CEO of Kleer

Kleer is a brand and platform that cuts out the middle man and connects dentists directly with consumers to make dental care accessible and easy for all.
February 10, 2018
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Bill Gullan

One Big Idea: Super Bowl Smackdown

In this episode, we take a look at the winners and losers off the field as it relates to the Super Bowl commercials.
February 1, 2018
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Bill Gullan

It’s What’s Inside that Counts – Daniel Ruble, VP Marketing at CubeSmart

Daniel Ruble, VP Marketing at CubeSmart, lends his insight into how the brand is used to balance the many factors that drive consumer decision-making.
January 26, 2018
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Bill Gullan

One Big Idea – Your Strategy is Showing

This week, we look at the recent Diet Coke expansion to illustrate when brands taking a very heavy handed, overt approach to bringing a strategy to life.
January 18, 2018
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Bill Gullan

Small Business Branding – Pia Silva, Partner at Worstofall Design

This week, we host Pia Silva, a small business branding expert who shares her perspective on building a brand whether you're a solopreneur or a small team.
January 11, 2018
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Bill Gullan

One Big Idea – Brand Damage and the Effects of Scandal

In this week's episode, we look at brands that have been tarnished by events and how and why some scandals will hurt brands more than others.