The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

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March 5, 2019
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Bill Gullan

Recode your Future – Dan Rhoton, Executive Director – Hopeworks

Dan Rhoton, Executive Director of Hopeworks joins us today on Real-World Branding. With two decades of experience helping youth and adults achieve their dreams, Dan's career path is not one…

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February 20, 2019
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Bill Gullan

Since 1752 – Bob Whitlock, President & CEO and Chris Oehrle, VP Marketing – The Philadelphia Contributionship

We have two guests today on Real-World Branding from The Philadelphia Contributionship - Bob Whitlock, President & CEO, and Chris Oehrle, VP of Marketing. We discuss their career paths in…

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February 5, 2019
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Bill Gullan

2019 Super Bowl Ad Roundup – Finch’s Take

We have three of our very own from Finch Brands on the podcast today to discuss this year's Superbowl ads. John Ferreira, Senior VP Insights and Innovation; Lauren Collier, Senior…

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January 24, 2019
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Bill Gullan

Critiquing Gillette – Aryeh Cohen-Wade, Bloggingheads.tv

Aryeh Cohen-Wade (Joking on the Square, @AryehCW) and Bill Gullan (Finch Brands) Brand consultant Bill on Gillette’s controversial new ad on masculinity Bill explains what a brand consultant does Why…

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January 2, 2019
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Bill Gullan

The Brighter Side of Branding – Pam Cummings, Active Day

Pam Cummings, Director of Marketing & Operations at Active Day, joins us on the Podcast. Pam discusses health care trends, and more. Subscribe today.

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December 12, 2018
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Bill Gullan

Branding Inside Out – Brad Goldoor, Phenom People

Brad Goldoor, Chief People Officer at Phenom People, joins us on Real-World Branding. He shares his background as an entrepreneur and more. Subscribe now.

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November 28, 2018
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Bill Gullan

Growing Wisely – Charles Sutherland, Sagent Lending Technologies

Charles Sutherland, Chief Product Officer at Sagent Lending Technologies, joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched…

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November 13, 2018
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Bill Gullan

The Power of People – Ken Langone, Co-Founder of Home Depot

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast.

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November 1, 2018
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Bill Gullan

The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If…

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October 25, 2018
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Bill Gullan

The ABCs of Leaving a Legacy

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy…

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October 17, 2018
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Bill Gullan

From the Dining Room Table to NASDAQ

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our…

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October 11, 2018
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Bill Gullan

Brands Made Right

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his…

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