The Finch Perspective

Understanding people, markets, and organizations is the foundation of better decisions. Explore Finch's latest thinking on customer insights, research communities, brand strategy, M&A branding, market intelligence, and growth—helping leaders uncover opportunity, reduce risk, and create lasting value.

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December 12, 2019
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Bill Gullan

A Better Way to Color – Amy Errett, Founder and CEO – Madison Reed

Amy Errett, Founder and CEO of Madison Reed, leads a beauty brand that is redefining the hair color space. If you like our podcast, please subscribe.
November 12, 2019
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Bill Gullan

Branding Keynote with Bill Gullan, President of Finch Brands – NERUCA Conference 2019

Today on the Real-World Branding Podcast, Bill Gullan, President of Finch Brands, walks through the foundations of branding and what makes a great brand.
October 30, 2019
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Bill Gullan

Brand Alignment from the Inside, Out – Chris Wallace, Founder and President – InnerView

As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 15 years…
October 15, 2019
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Bill Gullan

Branding Off The Court – Jessica Holtz, Co-head Basketball Marketing & Servicing – CAA Sports

Jessica Holtz from Creative Artists Agency joins us today on Real-World Branding. Jess leads the team representing the off-court interests of such NBA stars as Chris Paul, Paul George, and…
September 25, 2019
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Bill Gullan

Powering the Patient-Centered Healthcare Revolution: Matt Blosl, CRO – Experity

Matt Blosl, the Chief Revenue Officer, at Experity joins us today on the Real-World Branding podcast.
September 13, 2019
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Bill Gullan

Music Branding in 2019: Brian Nolan, SVP – Capitol Music Groups

Brian Nolan, SVP of Capitol Music Group, joins us today on the Real-World Branding Podcast. Brian oversees seventeenfifty, the in-house department of brand partnerships and all sync licensing. Capitol Music…
August 27, 2019
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Bill Gullan

Reinventing Insurance: Yael Wissner-Levy, VP of Communications – Lemonade

Yael Wissner-Levy, VP of Communications at Lemonade Insurance, joins us today on the Real-World Branding Podcast. Lemonade is reinventing insurance to be instant, easy, and driven by social good. If…
August 23, 2019
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Bill Gullan

How Company Purpose Drives Performance

How Company Purpose Drives Performance – Unleashing the Voice of the Company® Through Purpose, Mission and Values…
August 14, 2019
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Bill Gullan

Intellect, Integrity, and Intensity: Ed Trissel, Partner – Joele Frank

Ed Trissel, Partner at Joele Frank, joins us today on the Podcast. Ed provides strategic communications counsel to U.S. and international companies. Listen here.
July 31, 2019
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Bill Gullan

Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help

Erik Harbison, Co-Founder of The Marketing Help, joins us today on the Real-World Branding Podcast. Erik dives deep into the necessity of personal branding in one’s own career development and…
July 16, 2019
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Bill Gullan

Fuel Your Fun: Scott Balwinski and Lynsey Steffy of Cynch Fueled by AmeriGas

Join us today on the Real-World Branding Podcast with the Director of Home Delivery, and the Associate Product Manager, at Cynch fueled by AmeriGas.
June 26, 2019
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Bill Gullan

The Most Interesting Store in the World: Tal Nathanel, Co-Founder of Showfields

Tal Nathanel, co-founder of Showfields joins us today on Real-World Branding. Tal is a serial entrepreneur with 12 years of experience in creating successful consumer products. He is now co-founder…