Bill Gullan

Rhode Island’s recent branding campaign has caused an uproar on social media and beyond. Bill discusses the perils of separating the strategy and creative.

Ana Kornegay, Brand Director of Jack Daniel's Craft and Luxury, details what it takes to balance and grow an iconic brand in an ever-changing market.

In this week’s episode, Bill discusses the complementary role and value of brand marketing as a companion to sales efforts.

Matt Hoffman, Founder and CEO of Bleacher Creatures. Ripe with insights and advice, Matt’s entrepreneur journey is exciting, educational, and entertaining.

Bill examines the differences between a brand refresh and a rebranding, as well as the reasons why a rebrand may or may not be right for an organization.

Anthony Bucci, Co-Founder and CEO of RevZilla, shares his fascinating and inspiring journey from enthusiast to successful e-commerce brand builder.

Mary Hanna speaks about her tenures at Martha Stewart Living Omnimedia and Toys"R"Us through the lens of women’s empowerment, an important cultural movement…

Ed Harris shares his insight into the parallels in branding across the for profit and non-profits space and the role of storytelling in elevating a brand.

Bill looks at Mergers and Acquisitions (M&A) branding strategies and details the process for determining the best path for specific scenarios.

In this episode, Keira Krausz, CMO of Nutrisystem, walks us through the twists and turns of her career and the story behind the brand's success.

Everyone has a particular place that is 'their' beach town, but how do places separated by mere miles stand apart so drastically in the minds of consumers?…

A case study of the rebranding of the borough of Wildwood Crest.