Bill Gullan

Bill looks at Mergers and Acquisitions (M&A) branding strategies and details the process for determining the best path for specific scenarios.

In this episode, Keira Krausz, CMO of Nutrisystem, walks us through the twists and turns of her career and the story behind the brand's success.

Everyone has a particular place that is 'their' beach town, but how do places separated by mere miles stand apart so drastically in the minds of consumers?…

A case study of the rebranding of the borough of Wildwood Crest.

David Bookspan, Founding Partner of one of the top business accelerators in the world, shares his insight into the role of the brand in growing companies…

Bill examines how to properly develop core values that help steer an organization as well as the benefit to defining and embracing a set of brand beliefs.

Nicole Staple of Brideside, shares insight into the how optimizing the customer journey has helped her company provide a better experience for bridesmaids.

Brock Weatherup shares insights into taking startups to grown-ups, developed over years in businesses including Pet360, Fathead, PetsSmart, and others.

Bill explains the role of brand in early stage organizations and how early thinking about brand helps prepare companies for success.

Katy McCarthy, CEO of ThinkGeek, shares her insight on balancing growth with authenticity and the impact of ThinkGeek's acquisition by GameStop.

Bill explores the naming process and provides guidance on effective ways to structure ideation and selection.

Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils shares his unique perspective on life, business, and branding in this podcast.