Bill Gullan

Before you consider a brand name change, do you have a strategy in place? Here's the brand name change strategy we recommend to our clients.

Thinking about hiring a brand consultant? Discover how to choose the best brand consultant, things to consider before hiring a brand consultant, and more.

Nina Kentsis joins us and takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market…

Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly,…

Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with…

Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights…

Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets –…

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the…

Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…

Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and…

During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.