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Bill Gullan
Bill Gullan is the President of Finch Brands. His nearly 30-year (ugh!) career in branding has revolved around naming, messaging, M&A brand integration, and qualitative research. He has been with Finch Brands since 2001.
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August 7, 2024
|Bill Gullan
Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google
Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights…
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July 10, 2024
|Bill Gullan
Taking a Global Approach with Sonny Sethi of Zip Co
Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets –…
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June 12, 2024
|Bill Gullan
Insights for Impact with David Iudica of Citi
We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the…
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May 29, 2024
|Bill Gullan
M&A Minute: Launching A New Website Post-M&A
Greetings. I'm Bill Gullan, President of Finch Brands. This is M&A Minute. We are a real-world brand consultancy. Today, we're going to talk about a tactical but important question. When…
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May 15, 2024
|Bill Gullan
M&A Minute: 4 Brand Identity Examples
Welcome to M&A Minute. I'm Bill Gullan, President of Finch Brands, a real-world brand consultancy. The M&A Minute today is a bit of a refresher. There is longer-form content that…
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May 8, 2024
|Bill Gullan
Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty
On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and…
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April 26, 2024
|Bill Gullan
M&A Minute: Align on Purpose, Mission, and Values
During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration.
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April 10, 2024
|Bill Gullan
Channeling the Voice of the Customer with Brittany Kennedy of Sysco
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO.
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April 4, 2024
|Bill Gullan
Communicating M&A with Customer Centricity in Mind
Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions.
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March 12, 2024
|Bill Gullan
Innovation Through Insights with Matt Thell of General Mills
Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation.
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March 8, 2024
|Bill Gullan
Champions of Purposeful Change™ Podcast
Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the…
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January 24, 2024
|Bill Gullan
Endorser Brand Strategy and Naming: M&A Minute
A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.
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