Bill Gullan

A brand architecture technique that organizations use when they're acquiring companies is using an endorser. Learn all about endorser brand strategy.

Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before.

When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration.

Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8.

During M&A moments, product brand architecture can be overwhelming – but it's also a unique opportunity to clean up. Learn more in M&A Minute episode 7.

How do you know when the right time is to finish brand migration or adopt that long-term brand architecture? Find out in M&A Minute episode 6.

Discover how to achieve effective, efficient brand management post-M&A integration when multiple brands are involved. Navigate M&A successfully with us.

It's important not just to address integration topics that are right in front of you, but also to address M&A brand integration for future acquisitions.

Pop-up insights communities can be an efficient and effective mechanism to capture and track how well the change management process is working internally.

Let's clear up an often confused duo, Brand Architecture and Brand Migration. Watch our quick explainer video that dives into the difference between these two key terms.

When considering branding in an M&A moment, when is the right time to begin integrating your companies? Check out our quick tips.

Boost employee engagement during mergers with our guide and learn how to manage change, foster teamwork, and ensure a seamless transition.